Pwani University Library catalog › Details for: Marketing : basic concepts and decisions /

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Marketing : basic concepts and decisions /

by Pride, William M.

Additional authors: Ferrell, O. C., -- author.

Published by : Houghton Mifflin, (Boston :) Physical details: xix, 594 p. : ill. ; 26 cm. ISBN:039524529X.

Subject(s): Marketing.

Year: 1977

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Pwani University Library, Kilifi	HF5415 .P658 c1 (Browse shelf (Opens below))	Available		KLF16080349

Includes bibliographical references and index.

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