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Marketing research / by McDaniel, Carl D. Publication: Hoboken, NJ : Wiley, 2007 . 1 v. (various pagings) : , "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 26 cm. + Date: 2007 Availability: Items available: Pwani University Library, Kilifi (1), Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Minneapolis/St. Paul : West Pub. Co., 1995 . 1 v. (various pagings) : 26 cm. Date: 1995 Availability: Items available: Pwani University Library, Kilifi (1),
Marketing Essentials/ by Carl McDaniel Publication: Cincinnati, Ohio : South-Western College Publishing, 2007 . xxxviii, 693 p. : 28 cm. Date: 2007 Availability: Items available: Pwani University Library, Kilifi (1),
The world of business / by Gitman, Lawrence J. Publication: Cincinnati, Ohio : College Division, South-Western Pub. Co., 1992 . xxiv, 792 p. : 27 cm. Date: 1992 Availability: Items available: Pwani University Library, Kilifi (1),
Essentials of marketing / by Lamb, Charles W. Publication: Mason, Ohio : | London : South-Western ; | Cengage Learning [distributor], 2009 . xxix, 546 p. : 28 cm. Date: 2009 Availability: Items available: Pwani University Library, Kilifi (1), Pwani University Library, Kilifi (1),
The future of business / by Gitman, Lawrence J. Publication: Cincinnati, Ohio : South-Western College Pub., 2000 . xxxi, 765 p. : , Rev. ed. of: The world of business. 2nd ed. c1995. 29 cm. Date: 2000 Availability: Items available: Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Cincinnati, Ohio : South-Western College Pub., 2001 . 1 v. (various pagings) : 26 cm. + Date: 2001 Availability: Items available: Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Hoboken, N.J. : John Wiley, 2006 . xvi, 479 p. : , Includes SPSS student software version 13.0 for Windows. | Various multi-media instructional resources are available to supplement the text. 26 cm. + Date: 2006 Availability: Items available: Pwani University Library, Kilifi (1),
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