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Marketing Essentials/ by Carl McDaniel Publication: Cincinnati, Ohio : South-Western College Publishing, 2007 . xxxviii, 693 p. : 28 cm. Date: 2007 Availability: Items available: Pwani University Library, Kilifi (1),
Essentials of marketing / by Lamb, Charles W. Publication: Mason, Ohio : | London : South-Western ; | Cengage Learning [distributor], 2009 . xxix, 546 p. : 28 cm. Date: 2009 Availability: Items available: Pwani University Library, Kilifi (1), Pwani University Library, Kilifi (1),
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