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Marketing research / by McDaniel, Carl D. Publication: Hoboken, NJ : Wiley, 2007 . 1 v. (various pagings) : , "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 26 cm. + Date: 2007 Availability: Items available: Pwani University Library, Kilifi (1), Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Minneapolis/St. Paul : West Pub. Co., 1995 . 1 v. (various pagings) : 26 cm. Date: 1995 Availability: Items available: Pwani University Library, Kilifi (1),
Advertising research : by McDaniel carl Publication: Chicago, Ill. : American Marketing Association, 2002 . vii, 281 p. : 28 cm. Date: 2002 Availability: Items available: Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Cincinnati, Ohio : South-Western College Pub., 2001 . 1 v. (various pagings) : 26 cm. + Date: 2001 Availability: Items available: Pwani University Library, Kilifi (1),
Marketing research essentials / by McDaniel, Carl D. Publication: Hoboken, N.J. : John Wiley, 2006 . xvi, 479 p. : , Includes SPSS student software version 13.0 for Windows. | Various multi-media instructional resources are available to supplement the text. 26 cm. + Date: 2006 Availability: Items available: Pwani University Library, Kilifi (1),
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