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Strategic marketing / by Cravens, David W. Publication: Chicago : Irwin, 1997 . xviii, 670 p. : 24 cm. Date: 1997 Availability: Items available: Pwani University Library, Kilifi (1),
Strategic marketing / by Cravens, David W. Publication: Boston, Mass. : McGraw-Hill, 2006 . xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm. Date: 2006 Availability: Items available: Pwani University Library, Kilifi (1),
Strategic marketing management cases / by Cravens, David W. Publication: Boston : Irwin/McGraw-Hill, 1999 . xvi, 624 p. : 26 cm. + Date: 1999 Availability: Items available: Pwani University Library, Kilifi (1),
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