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Marketing research essentials /

by McDaniel, Carl D.
Additional authors: Gates, Roger H., -- 1942-
Published by : West Pub. Co., (Minneapolis/St. Paul :) Physical details: 1 v. (various pagings) : ill. (some col.), maps ; 26 cm. ISBN:0314042830 (pbk. : alk. paper).
Subject(s): Marketing research.
Year: 1995
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Item type Current location Call number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M3825 1995 (Browse shelf) Available GN KLF11091869

Includes bibliographical references and index.

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Other editions of this work

Marketing research essentials / by McDaniel, Carl D. ©2006
Marketing research essentials / by McDaniel, Carl D. ©2001
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