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Marketing research /

by McDaniel, Carl D.
Additional authors: Gates, Roger H., -- 1942-
Edition statement:7th ed. Published by : Wiley, (Hoboken, NJ :) Physical details: 1 v. (various pagings) : ill. ; 26 cm. + ISBN:0471755281 (hbk.); 9780471755289 (hbk.).
Subject(s): Marketing research.
Year: 2007
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Item type Current location Call number Status Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M3825 2007 (Browse shelf) Available klf11070985
Book Book Pwani University Library, Kilifi
HF5415.2 .M3825 2007 c2 (Browse shelf) Available KLF11071193

"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.

Includes bibliographical references and index.

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