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Marketing research :

by Malhotra, Naresh K.
Edition statement:5th ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, NJ :) Physical details: 1 v. (various pagings) : ill., map ; 29 cm. + ISBN:0132279460; 0132221179; 0132086077. Year: 2007
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Item type Current location Call number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M29 2007 (Browse shelf) Available SK KLF11076041

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

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Other editions of this work

Marketing research : by Malhotra, Naresh K. ©2010
Marketing research : by Malhotra, Naresh K. ©2010
Marketing research : by Malhotra, Naresh K. ©1993
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