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Marketing research /

by Luck, David Johnston.
Additional authors: Rubin, Ronald S.
Edition statement:7th ed. Published by : Prentice-Hall, (Englewood Cliffs, NJ :) Physical details: xvii, 683 p. : ill. ; 25 cm. ISBN:0876924844.
Subject(s): Marketing research.
Year: 1987
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Item type Current location Call number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M3555 1987 (Browse shelf) Available oa klf11074874

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.

Includes bibliographical references and indexes.

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