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Essentials of marketing research /

by Zikmund, William G.
Additional authors: Babin, Barry J.
Edition statement:2nd ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xvii, 414 p. : col. ill. ; 28 cm. ISBN:0324182570 (pbk.); 0324182570 (pbk.).
Subject(s): Marketing research.
Year: 2003
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Item type Current location Call number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c7 (Browse shelf) Available WM KLF11091944
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c8 (Browse shelf) Available WM KLF11091945
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c9 (Browse shelf) Available WM KLF11091946
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c10 (Browse shelf) Available WM KLF11091947
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c11 (Browse shelf) Available WM KLF11091948
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c12 (Browse shelf) Available WM KLF11091949
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c13 (Browse shelf) Available WM KLF11091950
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c14 (Browse shelf) Available WM KLF11092081
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c15 (Browse shelf) Available WM KLF11092082
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c6 (Browse shelf) Available MB KLF11092226
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c3 (Browse shelf) Available SK KLF11091478
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 C4 (Browse shelf) Available GN KLF11091822
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 c5 (Browse shelf) Available MB KLF11091749
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 C1 (Browse shelf) Available WM KLF11076182
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2003 (Browse shelf) Available GN KLF11073914

Includes bibliographical references (p. 405-410) and index.

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Other editions of this work

Essentials of marketing research / by Zikmund, William G. ©2010
Essentials of marketing research / by Zikmund, William G. ©2007
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