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Marketing research :

by Malhotra, Naresh K.
Edition statement:6th ed. Published by : Pearson, (Upper Saddle River, NJ :) Physical details: vii, 897 p. ; 28 cm. ISBN:9780136085430 (casebound : alk. paper); 0136085431 (casebound : alk. paper); 9780136085447 (hbk.); 013608544X (hbk.).
Subject(s): Marketing research. | Marketing research -- Methodology.
Year: 2010
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M29 2010 c1 (Browse shelf) 1 Available T4C KLF16126869

Includes bibliographical references (p. 834-873) and index.

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Other editions of this work

Marketing research : by Malhotra, Naresh K. ©2007
Marketing research : by Malhotra, Naresh K. ©2007
Marketing research : by Malhotra, Naresh K. ©2007
Marketing research : by Malhotra, Naresh K. ©1993
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