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Essentials of marketing research /

by Zikmund, William G.
Additional authors: Babin, Barry J.
Edition statement:3rd ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xvii, 414 p. : col. ill. ; 28 cm. ISBN:9780324320879 (pbk.); 0324320876 (pbk.).
Subject(s): Marketing research.
Year: 2007
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .Z537 2007 (Browse shelf) 1 Available T4C klf16112962

Includes bibliographical references (p. 405-410) and index.

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Other editions of this work

Essentials of marketing research / by Zikmund, William G. ©2003
Essentials of marketing research / by Zikmund, William G. ©2010
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