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Marketing research essentials /

by McDaniel, Carl D.
Additional authors: Gates, Roger H., -- 1942-
Edition statement:5th ed. Published by : John Wiley, (Hoboken, N.J. :) Physical details: xvi, 479 p. : ill. ; 26 cm. + ISBN:0471684767 (pbk.).
Subject(s): Marketing research.
Year: 2006
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M3825 2006 C1 (Browse shelf) 1 Available T4C KLF16111923

Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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Other editions of this work

Marketing research essentials / by McDaniel, Carl D. ©2001
Marketing research essentials / by McDaniel, Carl D. ©1995
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