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Essentials of marketing research /

Additional authors: Hair, Joseph F.
Edition statement:3rd ed. Published by : McGraw-Hill/Irwin, (New York, NY :) Physical details: xviii, 414 p. : ill. ; 26 cm. ISBN:9780078028816 (pbk. : alk paper); 0078028817 (pbk. : alk paper).
Subject(s): Marketing research.
Year: 2013
Online resources:
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .E894 2013 (Browse shelf) 1 Available T4C klf16111744

Includes bibliographical references and indexes.

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