Normal view MARC view ISBD view

Strategic marketing management cases /

by Cravens, David W.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xvi, 624 p. : ill. ; 26 cm. + ISBN:0256261253.
Subject(s): Marketing -- Case studies.
Year: 1999
Reviews from
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415 .C6944 1999 C1 (Browse shelf) 1 Available T4C KLF16112574
Browsing Pwani University Library, Kilifi shelves Close shelf browser
HF5415 .C2716 2005 C2 Applications in Basic marketing : HF5415 .C27162005c7 Applications in Basic marketing : HF5415 .C676 2006 c1 Marketing HF5415 .C6944 1999 C1 Strategic marketing management cases / HF5415 .E86 2002 C1 Marketing :marketing in the 21st century / HF5415 .F27 2002 C1 Marketing essentials / HF5415 .F27 2002 C2 Marketing essentials /

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

There are no comments for this item.

Log in to your account to post a comment.
| ©2020 Pwani University Library, All Rights Reserved.