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Strategic marketing management cases /

by Cravens, David W.
Additional authors: Lamb, Charles W. | Crittenden, Victoria Lynn.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xvi, 624 p. : ill. ; 26 cm. + ISBN:0256261253.
Subject(s): Marketing -- Case studies.
Year: 1999
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415 .C6944 1999 C1 (Browse shelf) 1 Available T4C KLF16112574

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

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