Strategic marketing management cases /
by Cravens, David W.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xvi, 624 p. : ill. ; 26 cm. + ISBN:0256261253. Year: 1999
Reviews from LibraryThing.com:
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
![]() |
Pwani University Library, Kilifi | HF5415 .C6944 1999 C1 (Browse shelf) | 1 | Available | T4C | KLF16112574 |
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
There are no comments for this item.