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Marketing research essentials /

by McDaniel, Carl D.
Additional authors: Gates, Roger H., -- 1942-
Edition statement:3rd ed. Published by : South-Western College Pub., (Cincinnati, Ohio :) Physical details: 1 v. (various pagings) : ill. ; 26 cm. + ISBN:0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only).
Subject(s): Marketing research.
Year: 2001
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .M3825 2000 C1 (Browse shelf) 1 Available T4C KLF16110509

Includes bibliographical references and index.

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Other editions of this work

Marketing research essentials / by McDaniel, Carl D. ©2006
Marketing research essentials / by McDaniel, Carl D. ©1995
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