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Essentials of marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl D.
Edition statement:6th ed. Published by : South-Western ; | Cengage Learning [distributor], (Mason, Ohio : | London :) Physical details: xxix, 546 p. : col. ill. ; 28 cm. ISBN:9780324656206 (international student ed. : pbk.); 0324656203 (international student ed. : pbk.).
Subject(s): Marketing. | Marketing -- Management.
Year: 2009
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415 .L2623 2009 C1 (Browse shelf) 1 Available KLF16090964
Book Book Pwani University Library, Kilifi
HF5415 .L2623 2009 c2 (Browse shelf) 2 Available KLF16093014

Includes bibliographical references and index.

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