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Market research and analysis /

by Lehmann, Donald R.
Edition statement:3rd ed. Published by : Irwin, (Homewood, IL. :) Physical details: xvi, 879 p. : ill. ; 24 cm. ISBN:0256070385 :.
Subject(s): Marketing research. | Marketing research -- Problems, exercises, etc.
Year: 1989
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .L388 1989 c1 (Browse shelf) 1 Available KLF16073709

Includes bibliographies and index.

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