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Marketing research /

by Aaker, David A.
Additional authors: Kumar, V., -- 1957- | Day, George S.
Edition statement:8th ed. Published by : John Wiley & Sons, (New York :) Physical details: xvii, 774 p. : ill. ; 26 cm. ISBN:047123057X (cloth).
Subject(s): Marketing research.
Year: 2004
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .A14 2004 c1 (Browse shelf) 1 Available KLF16073393

Includes bibliographical references and index.

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