Normal view MARC view ISBD view

Marketing research /

by Aaker, David A.
Additional authors: Kumar, V., -- 1957- | Day, George S.
Edition statement:8th ed. Published by : John Wiley & Sons, (New York :) Physical details: xvii, 774 p. : ill. ; 26 cm. ISBN:047123057X (cloth).
Subject(s): Marketing research.
Year: 2004
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Copy number Status Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415.2 .A14 2004 c1 (Browse shelf) 1 Available KLF16073393

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.
| ©2020 Pwani University Library, All Rights Reserved.