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Marketing Essentials/

by Carl McDaniel
Additional authors: Hair, Joseph F. | McDaniel, Carl D.
Edition statement:4th ed. Published by : South-Western College Publishing, (Cincinnati, Ohio :) Physical details: xxxviii, 693 p. : col. ill. ; 28 cm. ISBN:0324366078.
Subject(s): Marketing. | Marketing -- Management.
Year: 2007
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book Pwani University Library, Kilifi
HF5415 .D2624 2007 (Browse shelf) 1 Available TA KLF14040215

Includes bibliographical references (p. [653]-669) and indexes.

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