Strategic marketing management cases / (Record no. 24346)

000 -LEADER
fixed length control field 01212cam a2200313 a 4500
001 - CONTROL NUMBER
control field 1196423
003 - CONTROL NUMBER IDENTIFIER
control field Pwani University
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161123085540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980306s1999 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98003555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261253
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C6944 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 2431
245 10 - TITLE STATEMENT
Title Strategic marketing management cases /
Statement of responsibility, etc David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Irwin/McGraw-Hill,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 624 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 computer disc (3 1/2 in.)
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
9 (RLIN) 2724
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index of cases.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria Lynn.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC DM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
          Pwani University Library, Kilifi Pwani University Library, Kilifi 23/11/2016 DONATION FROM TEXTBOOKS FOR CHANGE 47665/16   HF5415 .C6944 1999 C1 KLF16112574 23/11/2016 1 23/11/2016 Book T4C
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