Essentials of marketing / (Record no. 21187)

000 -LEADER
fixed length control field 01250cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15030319
003 - CONTROL NUMBER IDENTIFIER
control field Pwani University
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160921101437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071002s2009 ohua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007938581
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA804931
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014488153
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324656206 (international student ed. : pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324656203 (international student ed. : pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn280348754
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L2623 2009
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western ;
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Cengage Learning [distributor],
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 546 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1603
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
9 (RLIN) 10306
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 1798
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC GM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Pwani University Library, Kilifi Pwani University Library, Kilifi 21/09/2016 42799/16   HF5415 .L2623 2009 C1 KLF16090964 21/09/2016 1 21/09/2016 Book
          Pwani University Library, Kilifi Pwani University Library, Kilifi 29/09/2016 43857/16   HF5415 .L2623 2009 c2 KLF16093014 29/09/2016 2 29/09/2016 Book
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