Cravens, David W.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index of cases.


System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

0256261253

98003555


Marketing--Case studies.

HF5415 / .C6944 1999

658.8/02
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