Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th ed. - Mason, Ohio : London : South-Western ; Cengage Learning [distributor], c2009. - xxix, 546 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

9780324656206 (international student ed. : pbk.) 0324656203 (international student ed. : pbk.)

2007938581

GBA804931 bnb

014488153 Uk


Marketing.
Marketing--Management.

HF5415 / .L2623 2009

658.8
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